Keyword opportunities
Three angles for finding ranking opportunities: pages near page one, queries that lost ground, and multiple pages competing for the same keyword. The assistant reads the data directly from the configured providers.
Replace yourdomain.com with your GSC property URL.
Google supports every workflow below. Bing supports quick_wins, seo_striking_distance and prune_candidates, but not exact-period loss or bulk cannibalization analysis.
Striking distance: pages close to page one
Section titled “Striking distance: pages close to page one”For Google, find queries where yourdomain.com ranks between positions 8 and 15. Which ones have the most impressions? If Bing is configured, run the same analysis separately with engine=“bing” and keep positions provider-specific.
The assistant calls seo_striking_distance and returns observed position, clicks, impressions and CTR, sorted by impressions. The tool does not forecast ranking gains or return an opportunity score.
Follow-up
Section titled “Follow-up”For the top 5 striking-distance queries, which pages rank for them? Check content coverage, internal links and title tags, and label each proposed explanation as a hypothesis.
Lost queries: what stopped sending traffic
Section titled “Lost queries: what stopped sending traffic”Which queries drove traffic to yourdomain.com in the last 90 days but have since dropped significantly?
The assistant calls the Google-only seo_lost_queries analysis. Bing is refused here because its current contract does not provide the exact adjacent windows this comparison requires.
Follow-up
Section titled “Follow-up”For the queries with the biggest click drop, check whether the pages ranking for them have indexing issues.
Cannibalization: multiple pages competing for the same query
Section titled “Cannibalization: multiple pages competing for the same query”Check yourdomain.com for keyword cannibalization. Which queries are split across more than one page?
The assistant calls seo_cannibalization and returns a Herfindahl-Hirschman Index (HHI) score per query. A low score means clicks are fragmented across multiple URLs instead of consolidating on one.
Follow-up
Section titled “Follow-up”For the worst cannibalization cases, which page has the strongest measured claim to be primary? Compare merge, redirect, rewrite and no-change options without executing them.
Before choosing a destructive action, compare traffic, intent, indexation and internal links for every affected URL. Do not recommend merge, redirect, deletion or noindex from cannibalization data alone.
AI Overviews: inspect available Search Console rows
Section titled “AI Overviews: inspect available Search Console rows”Which query and searchAppearance rows are available for AI Overviews on yourdomain.com? Show their clicks, impressions, CTR and position without constructing a control cohort.
The assistant calls ai_overviews_impact, which returns the available GSC rows grouped by query and searchAppearance. It does not calculate a controlled CTR delta or prove an AI Overview effect.